Les jargons de B.A.T : course à l’innovation (linguistique) ?
Résumé
The engine of Chinese economic growth in recent decades, the Internet industry sector, represented in particular by Baidu, Alibaba and Tencent (B.A.T) is also an important source of neologisms. However, this proliferation arouses lively debates. Some consider that jargon puts up unnecessary language barriers and hinders communication. This study focuses on the lexical characteristics of these jargons. First, a typology of these neologisms will be created according to the criteria of Pruvost and Sablayrolles (2012). We will then study the actual uses of some representative examples, such as 赋能 funeng (empower) , 布局 buju (implement strategies), 降维打击 jiangwei daji (replacement of an economic model by a new one), in particular their evolution semantics due to a partial understanding of the initial concepts. Finally, we examine the syntactic evolution that the use of certain words could induce.